Do you want to know how to get high-quality links? The skyscraper technique is a great way to do just that. In this article, we’ll discuss what skyscraper content is and how you can use it to get more links for your website. Read on and start planning!
Skyscraper Technique – What Does It Mean?
The skyscraper technique is a strategy for creating content that is so valuable and informative, people can’t help but link to it. The term was first coined by Brian Dean of Backlinko. He used the word “skyscraper” because he wanted to convey the idea that you should aim to make your content the tallest (i.e., the best) in your niche.
To put it simply, the skyscraper technique is about creating content that is better than what’s already out there. It’s a way to make your content stand out from the rest. Then, you can use it to get backlinks from high-authority websites.
Examples of Skyscraper Content
To give you an idea of what skyscraper content looks like, here are a few examples:
- A detailed guide on how to do something. It should contain more information than any other guide on the same topic.
- A comprehensive list of resources. It should be more comprehensive and up-to-date than any other list on the same topic.
- An in-depth comparison of two products. If other comparisons are missing key information, yours should include it.
A skyscraper post can be any type of content, as long as it is better than what already exists. As you can see, it’s usually longer and more detailed than the average blog post. It’s the type of content that people are looking for when they’re trying to learn something new. Sometimes, people will have browsed multiple guides and still not found what they’re looking for. That’s where your skyscraper content comes in!
How to Use Skyscraper Technique for Link Building
Now that you know what skyscraper technique is and what it looks like, let’s discuss how you can use it for link building. There are three steps:
- Find content that’s already popular in your niche.
- Make an even better piece of content.
- Reach out to the people who linked to the original piece of content, showing them what you made. Chances are, they’ll be happy to link to your new and improved version.
Make sure that you aren’t being pushy with your outreach. You want to come across as helpful, not salesy. Simply share your content and let them know what information you expanded on. They’ll appreciate it!
How to Find Content to Replace?
There are a few different ways to find skyscraper content ideas. The first is to use Ahrefs’ Content Explorer. Just enter a keyword related to your niche and see what type of content comes up. Make a list of what it covers and what could be improved upon.
Once you’ve done it, it’s time to start planning your own version of the content. Don’t be tempted to copy what’s already out there. You want to make your content even better, so put your own spin on it!
You can also use Google Search. Enter a keyword and scroll to the bottom of the page. You’ll see a section called “Searches related to [keyword].” These are all potential topics you can cover in your piece to make it more comprehensive.
If you do it right, skyscraper technique can be an extremely effective way to get high-quality links for your website. Just remember to create truly valuable content and reach out to the right people when you’re ready to promote it. Good luck!