Black hat link building can get your website in serious trouble. What does it mean, exactly, and what tactics fall under it? We’ll discuss it below in detail, so that you can avoid your site being penalized by search engines.

What Is Black Hat Link Building?

The term “black hat link building” is used to describe illegitimate or unethical link building tactics. It’s when you acquire links by means that go against Google’s guidelines. This means any link building tactic that’s done solely to manipulate search engine rankings is black hat. These are the kinds of things that can get your website blacklisted by Google and other search engines, so it’s important to know what they are.

Common Black Hat Link Building Tactics

There are many black hat link building tactics, but some of the most common include:

These are just a few black hat link building tactics. As you can see, most of them are attempts to game the system and cheat your way to the top. This is why search engines can severely penalize websites that engage in black hat link building.

How Google Penalizes Websites That Do It

If you’re caught doing any of the above, your website could be blacklisted from Google and other search engines. This means your website will no longer appear in search results, and you could lose all of your organic traffic overnight. In other words, black hat link building is not worth the risk.

Another way Google penalizes black hat link builders is by devaluing the links they’ve built. So, even if you do manage to rank your website using these kinds of tactics, your links will likely be worthless. This is because Google can easily identify illegitimate links and will discount them accordingly.

What You Should Do Instead

If you want to build links the right way, there are a few white hat tactics you can use. These include:

Doing any of the above will help you build links naturally, without having to resort to black hat tactics. Not only is this the best way to avoid being penalized by Google, but it will also help you build links that are actually valuable. And that matters, because links are an important ranking factor for SEO.

So, there you have it. Now that you know what black hat link building is and how to avoid it, you can focus on building high-quality links the right way. Your website will thank you for it in the long run!