Everyone knows that high-quality content is a key part of any successful SEO strategy. But what many people don’t realize is that branded search can be a major contributor to your website’s organic traffic. In this blog post, we’ll discuss the importance of branded search and how you can use it to boost your SEO efforts.
What Is Branded Search?
Branded search is simply when someone types your brand name or a related keyword into a search engine. For example, if someone searches for “Nike shoes,” that’s a branded search. If someone searches for “running shoes,” that’s not a branded search.
Branded search can be also called branded keywords, branded queries, or branded terms.
The Benefits of Branded Search
There are many benefits of branded search, including:
- Branded searches are more likely to convert. Studies have shown that branded searches have a much higher conversion rate than non-branded searches. This is because people who search for your brand are already familiar with your product or service and are more likely to make a purchase.
- Branded searches can help you rank for other keywords. When you rank highly for branded searches, it can also help you rank higher for non-branded keywords. This is because search engines see your website as an authority on the topic, and they’re more likely to rank you highly for other related keywords.
- Branded searches can help you build brand awareness. Every time someone sees your website in the search results, they’re being exposed to your brand. Over time, this exposure can lead to increased brand awareness and recognition.
How to Optimize for Branded Search
Now that we’ve discussed the benefits of branded search, let’s take a look at how you can optimize your website for branded search.
- Use your brand name in your titles and meta descriptions. This will help ensure that your website appears in the search results when people search for your brand name.
- Create branded landing pages. Branded landing pages are pages on your website that are specifically designed for people who are searching for your brand. These pages should include your brand name in the title and meta description, as well as relevant and keyword-rich content.
- Generate backlinks with your brand name. Backlinks are links from other websites to your website. Having high-quality backlinks can help improve your website’s SEO. When you’re trying to generate backlinks, make sure to use your brand name as the anchor text. This will tell search engines that the link is relevant to your brand and will help improve your branded search results.
By following these tips, you can start to see an improvement in your website’s organic traffic from branded searches.
How to Find Your Branded Keywords
One of the first steps in optimizing for branded search is to identify which keywords are most important to your brand. You can do this by conducting a keyword research study.
There are a number of different methods you can use to conduct keyword research. One option is to use a tool like Google Ads Keyword Planner. This tool allows you to enter a seed keyword and see a list of related keywords. You can then use this information to create a list of branded keywords for your business.
Another option is to use a paid keyword research tool like Moz Keyword Explorer. This tool provides you with detailed information about each keyword, including monthly search volume and competition level.
You can also use Google Search Console to find your branded keywords. Simply go to the “Search Traffic” section and click on “Search Analytics.” From there, you can filter the results by “Queries” to see which keywords people are using to find your website.
Do I Have to Use Branded Search in My SEO Strategy?
No, you don’t have to use branded search in your SEO strategy. However, it can be a helpful component, especially if you’re just starting out with SEO.
If you’re not sure whether or not branded search is right for you, consider conducting a test. Start by optimizing a few pages on your website for branded keywords. Then, track your website’s organic traffic and see if you notice an increase. If you do, then you may want to consider incorporating branded search into your overall SEO strategy.