Content pruning is an important part of maintaining a website. So, what is it, and why is it so important? Read on to learn how it can help your website rank higher in search results.
What Is Content Pruning?
Content pruning is the process of eliminating, condensing and reducing content on your website. It’s a powerful way to improve your overall SEO and boost conversions. The purpose of content pruning is to make sure that your most important content is easily discoverable, while also making sure that only relevant and helpful information is on your website.
Why Is Content Pruning Important?
One of the main advantages is that it helps you keep your content fresh and up-to-date. If you can’t remember what you wrote about a year ago, there’s a good chance that there’s outdated information lurking on your website. Pruning out old content will help you create a more consistent experience for visitors who visit your site frequently, as well as new visitors who may be looking for information on specific topics.
What Are the Advantages of Content Pruning?
Content pruning is important because it will help you:
- Increase your click-through rates (CTR) for organic search results with more relevant and concise content that answers users’ questions quickly and easily.
- Improve your website’s load speed by removing unnecessary pages, images, videos and other types of content from your website, which can slow down a page load.
- Create a better user experience for visitors by keeping them focused on what matters most: the information they need to find quickly.
- Gain more control over what appears on each page of your website, so that each page can have its own unique purpose. This helps you improve conversion rates because visitors are more likely to act (i.e., make a purchase) when they find what they’re looking for quickly and easily on any given page.
- Improve your search engine rankings, especially Google rankings. Google looks at how frequently you update a page and how often you add new content to it. If you have pages that haven’t been updated in years, their ranking will start to drop.
- Keep your site up to date, so visitors can find the most relevant information they need. You don’t want visitors landing on a page that isn’t even relevant anymore!
- Reduce time spent on maintenance. Content pruning is an important part of the maintenance process because it helps you ensure that all pages are current and relevant.
- Reduce bounce rates (the percentage of visitors who leave after viewing only one page). Visitors might visit just one page on your site if they’re not finding what they’re looking for quickly enough — this reduces the time spent on each visit, which impacts how long people stay on your site overall before leaving again.