Most people who are new to SEO ask: “what is cornerstone content”? In this article, we will be addressing exactly that. What is cornerstone content? Why should you care about it? Read on to learn more.
What Is Cornerstone Content?
Cornerstone content is a form of content that has been created to engage, educate and inspire your target audience. The content should be unique, high-quality, and relevant to your business. It should inform your audience about the benefits of using your product or service.
You can use cornerstone content in many ways:
- as part of an email marketing campaign;
- on social media sites such as Facebook or Twitter;
- in blog posts on your website.
Cornerstone content is a type of evergreen content that you can use to attract, engage and convert. It’s a collection of valuable information that you create once, but can then reuse throughout your marketing efforts.
Cornerstone Content vs. Evergreen Content
Evergreen content is always relevant and in demand, no matter what time of year it is or how often it’s published. You can use it over and over again to promote your business, build brand awareness and generate qualified leads without having to worry about the amount of traffic on any given day. A cornerstone content should be an evergreen content and be of a high quality.
Why Should You Use Cornerstone Content?
It’s the most important piece of content on your site, and it helps to define your brand. You can use cornerstone content to:
- increase brand awareness, by drawing attention to your company as an industry leader;
- increase lead generation, by providing valuable information that helps prospects learn more about your products or services;
- improve customer loyalty, by allowing people to get more out of their experience with your brand.
Why Is Cornerstone Content Important?
Cornerstone content is the most important information you can offer to your customers. It’s the single piece of information that will make or break your business.
Your cornerstone content is the reason people will buy from you, and the reason they should do so. Sure, there are other benefits to your products or services – you might have a great reputation, or a good selection of products – but none of them matter if you don’t give people a reason to buy from you in the first place.
People don’t buy what you do – they buy why you do it. And when it comes down to it, that “why” is always about providing value for their lives. Cornerstone content is the foundational content of your organization. It provides the context and meaning for everything else you create.
The idea is that once you create a piece of cornerstone content, it will serve as a starting point for all future marketing efforts. You can then use that foundational piece of content to create other pieces of content that are more specific or targeted towards different types of customers.
It’s important to have cornerstone content because it gives visitors a reason to stay with your site and explore other pages. If there isn’t any additional information, they are likely to leave and find another site that offers more value. Writing good cornerstone content takes time and effort, but it’s worth it because it will improve user experience and help you convert more visitors into leads and customers.
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