If you’re looking for a way to grow your business, then you should consider evergreen content marketing. In this blog post, we will discuss what evergreen content is and why it’s such an effective marketing strategy. So if you’re ready to take your business to the next level, read on!
Most people are familiar with the term “evergreen” in relation to trees and plants. Evergreen trees have leaves that stay green all year round, while other trees lose their leaves in the fall. In the same way, evergreen content is content that remains relevant and useful all year long. It’s the type of content that you can always depend on to provide value to your audience.
On the other hand, non-evergreen content is time-sensitive and only relevant for a short period of time. For example, a blog post about a new product launch would be considered non-evergreen because it would only be relevant for a few weeks or months. Once the product is no longer new, the blog post will no longer be relevant.
Why Is Evergreen Content Important?
Now that you know what evergreen content is, let’s discuss why it’s such an important part of your content marketing strategy. There are three main reasons: it helps you attract new customers, keeps the existing customers engaged, and it improves your search engine ranking. Let’s take a closer look at each of these benefits.
It Attracts New Customers
If you want to attract new customers, then you need to create content that is relevant to them. And what better way to do this than with evergreen content? By creating evergreen content, you can be sure that your audience will always find something new and useful on your site.
It Keeps Existing Customers Engaged
It’s not enough to just attract new customers; you also need to keep your existing customers engaged. And evergreen content can help you do just that. By providing evergreen content, you can give your customers a reason to keep coming back to your site.
It Improves Your Search Engine Ranking
One of the most important aspects of evergreen content is that it can help improve your search engine ranking. This is because evergreen content is usually longer and more detailed than other types of content. And as we all know, Google loves long-form, detailed content.
SEO and Evergreen Content Marketing Strategy
We’ve discussed the benefits of evergreen content, so let’s talk about how you can use it to grow your business. The first step is to create evergreen content that is SEO-friendly. This means creating content that is keyword-rich and informative. To do this, you’ll need to research keywords that are relevant to your business and target audience. Once you have a list of keywords, you can start creating evergreen content around those topics. Remember to include the keywords in your title and throughout the body of your content.
Another important aspect of SEO is backlinks. Backlinks are links from other websites that point to your website. They act as a vote of confidence for your site and can help improve your search engine ranking. To get backlinks, you’ll need to create high-quality evergreen content that other websites will want to link to. You can also reach out to other website owners and ask them to link to your content.
And finally, don’t forget to promote your evergreen content. The more people who see it, the more likely it is that they’ll link to it or share it with their friends. You can promote your content by sharing it on social media, sending out email newsletters, and guest blogging.
Common Evergreen Topics
The best topics for evergreen content are the ones which the statistics show people will continue to search. Think of “how to cut my cat’s claws” or “ways to get rid of a wine stain.” These are evergreen topics. They don’t date, so you can come back to them time and again, confident they’ll still be relevant. Some common evergreen topics include:
- health and fitness;
- home improvement;
- food and drinks;
- style and beauty.
Now, obviously, there are new trends and discourse in each one of these. That doesn’t mean, though, that evergreen topics don’t continue to be searched. Actually, it creates an opportunity for you to ensure your evergreen content is updated to reflect new information, data, or perspectives. That is exactly what makes your content evergreen.
The Most Popular Evergreen Formats
Here are some common evergreen formats that proved to drive traffic:
- how-to guides and templates;
- encyclopedia like entries;
- tips and advice;
- case studies;
These are just a few ideas to get you started. Remember, the sky’s the limit when it comes to evergreen content. So get creative and come up with evergreen articles that will be relevant and useful for your audience.
How to Create Evergreen Content
Now that you know what evergreen content is and why it’s so important, let’s talk about how you can create it. While each and every evergreen piece is different, the tips below are, just like our topic, evergreen.
- Keep it relevant: As we mentioned before, evergreen content needs to be relevant and useful for your audience. This means writing about topics that they’re interested in and that will continue to be up-to-date in the future.
- Make it keyword-rich: In order for your evergreen content to be found by search engines, it needs to be keyword-rich. This means including keywords throughout your title and body copy.
- Promote it: The more people who see your evergreen content, the more likely they are to link to it or share it with their friends. So be sure to promote it on social media, in email newsletters, and through guest blogging.
Tips for Writing Evergreen Content
When it comes to actually evergreen content, there are a few things to keep in mind. First, evergreen content should be well-researched and informative. It should provide value to your readers and/or help them solve a problem. Second, evergreen content should be well-written and free of grammatical errors. And finally, evergreen content should be keyword-rich so that it can be easily found by people who are searching for it; but the keywords should not be jam packed. Using too many of them next to each other will make your piece of content both unreadable and not SEO friendly.
Evergreen Content FAQs
Below, you’ll find some frequently asked questions about evergreen content.
What to Avoid When Creating Evergreen Content?
The evergreen content strategy is not about writing articles that will only be relevant for a short period of time, but rather creating content that will be just as relevant months or even years from now. This means avoiding topics that are likely to become outdated quickly, such as current news events or trends.
Should My Blog Consist Only of Evergreen Content?
No, a mix of evergreen and timely content is ideal. This way you can attract new readers with fresh, relevant content while still providing valuable information that will be relevant long-term.
How Often Should I Update My Evergreen Content?
As needed! If you find that something in your evergreen content is no longer accurate, make sure to update it. Regularly review your evergreen posts and freshen them up as needed.
How to Update My Evergreen Content?
When updating evergreen content, be careful not to change the original message or tone too much. If you make significant changes, it might be better to create a new post altogether. That being said, you can add additional sections, highlight new information or add new links.