Reach is the total number of people who see your content. It’s a metric that tells you how far and wide your message is spreading. By the end of this article, you’ll have a solid understanding of how to measure reach and how to use it to measure success.

What Is Reach and Why Is It Important?

As we mentioned above, reach is the total number of people who see your content. It’s a metric that tells you how far and wide your message is spreading. Why is reach important? Because the more people who see your content, the more likely it is that you’ll achieve your desired outcome—whether that’s building awareness, generating leads, or making sales. In other words, reach is a key indicator of whether your content marketing efforts are successful.

So, How to Measure Reach?

Reach can be measured in two ways: absolute reach and relative reach. Absolute reach is the total number of people who have seen your content. Relative reach is the percentage of people who have seen your content in relation to the total number of people who could have seen it (aka your target audience).

What Are Some Common Methods for Measuring Reach?

There are a few common methods for measuring reach: surveys, focus groups, social media analytics, web analytics, and marketing mix modeling.

How Can Reach Be Improved?

We know now how to measure reach, but how can we improve it? Here are a few methods for improving reach:

How Can Reach Be Used to Measure Success?

Now that we know how to measure reach, let’s take a look at how reach can be used to measure success. There are a few different ways to do this: