If you want to rank your website in Google, you need to have a strong backlink profile. But how to do it if you’re just starting out? Read on to discover 7 simple link building strategies that you can use to increase your website’s domain authority.
What Is a Link Building Strategy?
A link building strategy is a plan for how you will get other websites to link back to your website. This is important because links are one of the main ranking factors in Google’s algorithm. Having high-quality links from other websites not only helps your website rank higher in search results, but it also increases your website’s domain authority. This results in more traffic and leads from your website.
Why You Need a Link Building Strategy
If you want your website to rank in Google, link building is essential. But it’s not enough to just collect backlinks – you need to build high-quality links from websites that are relevant to your niche. That’s where tried-and-tested link building strategies come in. By planning out how you will get those high-quality links, you can make sure that your link building efforts are effective and help your website rank higher in search results.
7 Link Building Strategy Examples
So, what link building strategies can you use to get high-quality backlinks for your website? Here are seven link building strategy examples to get you started.
Strategy #1: Creating Linkable Assets
One link building strategy you can use is creating linkable assets. This involves creating content that other website owners will want to link to, like:
- interviews with industry leaders;
- how-to articles;
- industry research;
- evergreen content.
By creating linkable assets, you make it easy for other website owners to link to your website without you having to ask them for it. The content needs to be well-planned and high quality, so that people will actually want to link to it.
Strategy #2: Guest Blogging
Guest blogging is another link building strategy that can be used to get high-quality links. This involves writing articles for other websites in your niche, with a link back to your website. When done correctly, guest blogging can be a great way to build relationships with other website owners and get your name out there.
It can also help you to get links from websites with high domain authority, which can be beneficial for your website’s ranking. Keep in mind that pitching websites that don’t advertise that they accept guest posts is more likely to result in success – after all, they’re getting fewer pitches!
Strategy #3: Broken Link Building
Broken link building is a link building strategy that involves finding broken links on other websites and replacing them with links to your website. To find broken links, you can use a tool like Google Search Console or Ahrefs. Once you’ve found some broken links, reach out to the website owner and let them know. They’ll likely be grateful and happy to accept your own content as a replacement.
Strategy #4: Personalized Outreach
Personalized outreach is a link building strategy that involves reaching out to other website owners and influencers in your niche and showing them interesting content of yours. If it’s high-quality, they’ll be happy to share it, and you’ll get a link back to your website. This link building strategy can be time-consuming, but it’s worth it if you’re able to get links from high-authority websites.
Strategy #5: Doing News-Worthy Things
Doing news-worthy things is a link building strategy that involves, well, doing something newsworthy! This could be anything from launching a new product to hosting an event. Once you’ve done something newsworthy, reach out to journalists and let them know about it. They may decide to write an article about it, and if they do, you’ll get a link back to your website.
Strategy #6: Becoming a Thought Leader
Becoming a thought leader is a link building strategy that involves positioning yourself as an expert in your industry. You can do this by writing blog posts, speaking at events, and participating in online discussions. Once you’ve established yourself as a thought leader, other website owners will be more likely to link to yours.
Strategy #7: The Skyscraper Technique
The skyscraper technique is a link building strategy that involves finding popular content in your niche – such as ultimate guides – and then creating even better content. Once you’ve done it, reach out to the people who link to the original and let them know about your own. Because your content is more comprehensive and higher quality, many will be happy to link to it.
By using these link building strategies, you can build a strong backlink profile that will help your website to rank higher in search engines. Which link building strategies do you plan to use? Let us know in the comments below!
- How to Get Backlinks From High-Quality Websites? The Ultimate List of Things to Do (and Not to Do!)
- Black Hat Link Building: What Is It, and What Common Tactics Should You Stay Away From?
- A Guide to Link Building & Best Tips for SEO Specialists and Marketers. How to Get Quality Links?
- Google PageRank Algorithm: Everything You Should Know. How Does It Work, and Why Is It Important to You?
- Should You Do Link Exchanges, or Is It an Outdated Strategy? How Reciprocal Links Impact Your SEO in 2022