If you’re a blogger or website owner, then you’ve probably heard of no follow links. But what exactly are they? And more importantly, should you be using them on your page? In this post, we’ll answer all those questions and more. So read on to learn everything you need to know about no follow links.
No follow links don’t pass along any link juice or SEO benefits, so why would you use them? In this post, we will explain what no follow links are and how you can use them to your advantage. Stay tuned!
What Is a No Follow Link?
A no follow link is a link that does not pass along any PageRank or link juice. When a search engine’s bots crawl a page, they determine which links are no follow by looking at the rel attribute. If the rel attribute is set to “nofollow”, then the search engine will know not to follow that link.
To understand why someone would use a no follow link, you first need to understand what link juice is. Link juice is the term used to describe the power or authority that a page has. This power is passed along through links. When one page links to another, it passes along some of its link juice. The more link juice a page has, the more powerful it is.
If you have a page with a lot of link juice, then you probably don’t want to be passing it to just any old page. That’s where no follow links come in. By using no follow links, you can avoid passing along your valuable link juice to pages that you don’t want to boost.
When to Use No Follow Links?
There are a few different situations when you might want to use no follow links.
If you’re linking to a page that you don’t want to boost in the search engines, then you would use a no follow link. This could be for any number of reasons. Maybe the page is low quality and you don’t want to be associated with it. Or maybe it’s a page that you don’t control and you don’t want to be responsible for its ranking in the search engines.
Another time when you might want to use a no follow link is if you’re being paid or compensated in some way for linking to a page. This could be through an affiliate program or some other type of advertising arrangement. In these cases, you don’t want to be passing along your valuable link juice, so you would use a no follow link.
There are also a few general situations when it makes sense to use no follow links. For example, if you’re linking to a page that doesn’t really add value for your readers, then you might want to use a no follow link. Or if you’re linking to a page that you think might be controversial or could get you into trouble, then you might also want to use a no follow link.
When Not to Use No Follow Links?
There are also a few situations when you might not want to use no follow links.
If you’re linking to a page that you trust and that you think is high quality, then you probably don’t want to use a no follow link. You want to pass along as much link juice as possible to help that page rank higher in the search engines.
Another time when you might not want to use a no follow link is if you’re trying to build relationships with other bloggers or website owners. When you link to someone’s site, they are more likely to link back to yours if you’re not using a no follow link. So if you’re trying to build relationships, you might want to avoid using no follow links.
How to Add a No Follow Link?
Adding a no follow link is pretty easy. All you need to do is add the rel=”nofollow” attribute to your link. For example, let’s say you wanted to add a no follow link to www.example.com. The code would look like this:
<a href=”http://www.example.com” rel=”nofollow”>Example</a>
That’s all there is to it! Now when the search engine’s bots crawl that link, they will know not to follow it and pass along any link juice.
If you’re using WordPress, then there’s an easy way to add no follow links to your blog posts. Just install the No Follow for External Links plugin. Once it’s installed and activated, all you need to do is check the box next to “Add no follow attribute to all external links.” That will add the rel=”nofollow” attribute to all of your external links automatically.
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