With Google’s latest algorithm updates, organic search is more important than ever. Hits on your website mean nothing if nobody remembers it. Fortunately, there are some easy ways to increase your site’s visibility and ensure it’s easy to find. 

Ready to discuss organic ranking factors and how you can improve your website’s position in organic search results? Time to explore!

What Is Organic Search and How It Differs From Paid Search?

Organic search results are the unpaid search results that appear in Google. They are the results that are not sponsored, and they are determined by a variety of factors, including your website’s content and backlinks. Paid search results, on the other hand, are the results that appear in Google as a result of an advertiser bidding on keywords.

Organic Ranking Factors and Ways to Improve Your Website’s Position

There are many organic ranking factors that can affect your website’s position in organic search results. Some of these include:

There are many things that you can do to improve your website’s position in organic search results. Some of these include:

By following these tips, you can improve your website’s position in organic search results and get more traffic from Google.

What Are the Benefits of Organic Search?

Organic search can provide your website with a steady stream of targeted traffic. Unlike paid traffic, organic traffic is not dependent on you continually paying for ads. Additionally, organic search visitors are more likely to convert into leads and customers, as they are already interested in what you have to offer.

Overall, organic search is a great way to get more targeted traffic to your website and improve your chances of conversions. If you want to improve your organic search results, make sure to focus on creating high-quality content and building backlinks from reputable websites. By doing this, you will be well on your way to improving your organic search ranking. 

Organic Search and Freshness

One of the goals of search engines is to provide users with the most relevant and up-to-date information available. To do this, they rely on a number of factors, including content freshness. 

Content freshness refers to the timeliness of the information presented in a piece of content. For example, a news article about a recent event will be considered more fresh than an article about an event that took place several months ago. In general, content that is less than six months old is considered fresh, while content that is older than six months is considered stale.

In order to maintain or improve their organic search ranking, website owners need to regularly publish fresh content. One way to do this is by adding new blog posts or articles on a regular basis. Another option is to update existing pieces of content with new information. 

For example, if an article listing the best hotels in Tokyo was published six months ago, it would be considered stale. However, if that same article was updated with new hotel recommendations, it would be considered fresh again. 

Types of Organic Search Results

When people perform a search on a search engine like Google, they are looking for specific information. Search engines use algorithms to try and match the user’s query with the most relevant results. There are different types of organic search results that can appear for a user when they perform a search.

These include featured snippets, video carousels, people also ask, and top stories. Each type of result is designed to provide the user with different types of information that can be relevant to their query. For example, featured snippets are designed to give users a quick answer to their question, while video carousels can provide users with a more visual way to find information.

Understanding the different types of organic search results can help you optimize your website, so that it has a better chance of appearing in these results.

What Organic Search Traffic Does for Your Business

Organic search traffic can be a great way to build brand awareness for your business. When people search for keywords related to your business, they may come across your website in the search results. If your website is well-designed and contains relevant, keyword-rich content, then people may be more likely to click through to your site. 

In addition, if your site appears in the top few results for a particular keyword, then searchers may associate your brand with that keyword. As a result, organic search traffic can be an effective way to increase brand awareness and build name recognition for your business.

How Can Businesses Troubleshoot Organic Search Problems?

There can be a number of reasons why your organic search traffic has declined. It could be due to a change in Google’s algorithm, or it could be because you’ve made some changes to your website that have negatively impacted your organic ranking. If you’re troubleshooting organic search problems, here are a few things to look into:

If you’re still having trouble troubleshooting organic search problems, feel free to reach out to us for help. We’re always happy to lend a helping hand!