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Sometimes, even despite efforts, the website does not achieve satisfactory results and constantly ranks further down the search engine pages. Will an SEO audit help change this? What areas does it cover? What is the difference between a paid, professional website audit and a free version?
Even the biggest and best make mistakes. If you want to find out what can and should be improved and changed on your website, enlist the help of our experts to conduct a comprehensive audit. Knowledge of the condition of the website will not only eliminate all the mistakes, but also improve its usability, speed and increase competitiveness. This is the first step to success!
Website SEO audit – what is it?
When developing a website audit, our specialists primarily check the factors that are most important for the website’s position in the search engine. We use paid tools to monitor statistics, analyze visibility for key phrases, verify the speed of loading the website and its security, and we also look at internal and external linking. We check where links to the examined page appear and remove harmful hyperlinks from undesirable places. After completing the work on the audit, we present you with a detailed report.
Who should invest in a website audit?
An SEO audit can and should be carried out by any website and online store owner at any time. We recommend the professional website analysis service to people who suspect or see a problem in the operation of the website – most often a decrease in the number of visits or a decrease in search engine position. Sometimes the reason may be illegal actions of the competition. A website SEO audit is also worth doing when you change your SEO specialist. Sometimes, predecessors could make mistakes that could lower the position of the site in the search results. Vigilant Contentation specialists will not only detect them, but also help you get rid of them. Once and for all.
How long does it take to conduct a comprehensive SEO audit?
The time needed to thoroughly analyze the site and conduct a comprehensive SEO website audit is from a few days to about two weeks. In the case of very advanced projects, the date is set individually.
Key areas of website audit
What will Contentation specialists focus on when you entrust them to audit your site for SEO? First of all, they will pay attention to:
→ meta tag title and meta tag description – the title and description of the page visible to users in a search engine, and important for bots because of providing key information about the site’s content;
→ actions performed by search engine algorithms – the speed at which a page is indexed or crawled are important aspects in SEO;
→ content on the site – originality of the content, and whether the content in question is not just fluff, only high-quality, unique texts will be considered valuable by the audience and search engine robots;
→ navigation – a complicated interface is not friendly to either users or bots, intuitive navigation is the basis of any professional site;
→ correctness of HTML code – sometimes it does not contain the necessary elements, sometimes there are errors in it, all these deficiencies should be corrected immediately so that the site can work well;
→ internal and external links – as we have already mentioned, valuable external links increase the position of the site, but linking within the same site is equally important.
What is website analysis?
Website analysis is an advanced process that requires experience, knowledge of SEO and analytics, and access to the right tools. Want to learn more about this topic? Contact us now or keep reading!
Keyphrase analysis
Too much of a good thing – this saying applies to keywords, too. They are, of course, indispensable elements of any sub-page, but, as with favorite tidbits, an excess of them can do harm. Our professionals know exactly what keyword density is optimal for a given type of content. What’s more, thanks to their access to paid, advanced tools, they select such phrases that are emblematic of a particular industry and frequently searched by users.
Page load time
No one likes to wait. And certainly not a person who wants to find the answer to a question quickly. Slow-loading pages not only cause impatience, but also discourage people from visiting the site. We don’t like it either, which is why we do our best to make sure that the content shows up instantly to users.
Adaptation to mobile devices
Specific bots check how a given website is doing on smartphones or tablets. Currently, these devices are used much more often than a desktop computer, so a website without content tailored to a smaller screen will necessarily be less valuable for users and… Google’s algorithm. And this one, as you know, can be very basic and has a restrictive approach to the issue of responsiveness. We are well aware of this, and we are well aware of it, which is why optimization for mobile equipment is one of the key elements of Contentation specialists’ activities.
Cell phones have become an indispensable attribute of almost all of us. Browsing of individual pages must therefore be adapted to mobile devices. If a page loads too slowly or individual graphics change the layout of the whole, then you can be sure that some users will choose a site that is better adapted to today’s requirements. Our experts know very well that optimizing a site for mobile is important not only for the sake of users (especially the impatient ones), but also for search engine robots. The algorithm can sternly punish sites not adapted to the small screen, such as lowering their position in search results.
Black Hat SEO practices
Sometimes, completely unknowingly, we go to the dark side of the force of SEO. Placing links to a site on so-called link exchange systems, i.e. sites that only collect links, is a sure way to make a site rank worse. Spamming content in multiple places is equally harmful. When conducting an SEO audit of a website, our experts also verify whether one of the most dishonest practices related to optimizing a site for SEO – cloaking – has occurred on the site. This method involves showing different content to indexing bots and different content to viewers. Our specialists say a definite NO to activities categorized as Black Hat SEO!
Proper use of graphics
It might seem that the use of graphics brings benefits alone. And indeed, images add variety to the content and allow you to convey information in an accessible way. However, you need to make sure that the graphics are appropriate. Their quality plays a big role here – pixelated content never looks good. Size also matters! A file that is too heavy takes a long time to upload, and many such files… delay page load time. With an SEO audit, our specialists will check all graphics and suggest optimization. They will indicate what to do to maintain their high quality, while improving the loading speed of the site.
What problems can be detected through a site audit?
The problems listed above are just one of many that can occur on a website. Sometimes the owner may not notice an error that appears on one of the subcategories. The address, especially if it is too long, and the method of encryption may also need to be corrected. Only sites that guarantee data security can rank high enough. All these and many other elements are meticulously analyzed by Contentation experts when auditing a website’s SEO!
Free site audit or professional paid site analysis – which to choose?
On the market you will certainly find offers for free audits of online stores and sites. However, keep in mind that firstly, nothing is free, and secondly, that they have nothing to do with professional SEO audits. They are automatons that check basic technical issues, without taking into account the differences arising at least from the specifics of the industry. An SEO audit performed by a professional, rather than an automaton, will therefore always be a better option.
Why should a website SEO audit be performed by a specialist?
Our experts know that every website is different, and every industry has its own characteristics. We treat all projects individually, analyze them thoroughly, and thanks to our extensive experience, we know what to pay special attention to and what tools to use to get the most precise data. At Contentation we constantly follow changing trends, news in the world of Google algorithms, so our activities are based on the current guidelines for webmasters.
SEO audit – price
We determine the cost of a website audit individually. An audit of an online store with many subcategories will look different than an SEO audit of a small blog. The size of the site, the scope of activities, the tools used, and the time of work are the factors that have the greatest impact on the final price of an SEO audit.
An SEO audit is a necessity in the vast majority of cases. After all, even the biggest and best make mistakes. Our job is to find them and remove them! But that’s not all. We will be happy to help you with further optimization work and running the site according to current search engine requirements! If you want a professional website audit, be sure to get back to us!
