If you’re new to technical SEO, then you may be feeling a little overwhelmed. Don’t worry, you’re not alone! Technical SEO can be tricky to understand, but it’s essential for any business that wants to rank well in search engines. In this article, we’ll discuss the basics of technical SEO!
What Is Technical SEO and Why Is It Important?
Technical SEO refers to the optimization of a website for the purpose of improving its technical performance. This includes aspects such as site speed, indexation, crawlability, and mobile-friendliness. Technical SEO is important because it helps search engines to crawl and index a website more effectively, and also to understand the content of the website better. Additionally, technical SEO can improve the user experience of a website by making it faster and easier to use. As a result, technical SEO is an essential part of any comprehensive SEO strategy.
Characteristics of a Technically Optimized Website
A technically optimized website is one that is designed to function well across a variety of devices and browsers. The first step in creating a technically optimized website is to ensure that the code is clean and well-organized. This makes it easier for search engines to crawl the site and index its content. Additionally, every page element should be properly sized and positioned. This helps to ensure that users will have a positive experience regardless of the device they are using.
Finally, the website should be designed to load quickly. This is especially important for mobile users, who are often on the go and may not have a fast connection.
Defining Technical SEO Audit
A technical SEO audit is a comprehensive review of a website’s technical infrastructure with the goal of identifying and solving any issues that could be impairing the site’s search engine visibility. The audit process typically involves a thorough analysis of a website’s architecture, code, content, and link profile.
Once any issues are identified, they can then be addressed through a variety of methods, including changes to the site’s code, content, or internal links. SEO audits are an essential part of any comprehensive SEO strategy and can help to ensure that a website is fully optimized for search engine visibility.
Key Factors in a SEO Audit. Checklist
While giving your sites audits, you have to keep in mind a few key elements. Take a look:
- crawling and indexation;
- page speed and performance;
- mobile friendliness;
- code quality and architecture;
- content quality and organization;
- link profile analysis and optimization;
- security and safety issues.
These are just a few of the key elements that should be included in a technical SEO audit. By thoroughly reviewing all of these elements, you can identify any technical issues that may be impairing your website’s search engine visibility and take steps to correct them.
Technical SEO vs. On-Page SEO vs. Off-Page SEO?
Technical SEO is the practice of optimizing a website for the crawling and indexing of search engines. It includes aspects such as site architecture, redirects, 404 errors, and sitemaps. Technical SEO ensures that a website is accessible to search engines and can be crawled and indexed efficiently.
On-page SEO is the practice of optimizing individual web pages in order to rank higher in search engine results. It includes optimizing title tags, meta descriptions, header tags, and other elements on a web page.
Off-page SEO is the practice of building backlinks to a website in order to improve its position in search engine results. Backlinks are links from other websites to your website. They act as votes of confidence and can help to improve your website’s authority. Technical SEO, on-page SEO, and off-page SEO are all important aspects of Search Engine Optimization (SEO). When combined, they can help to improve your website’s visibility and ranking in search engine results.
Thin and Duplicate Content Review for Improved Web Page Indexing
There are a number of technical SEO issues that can impact your website’s ranking in search engine results. One of the most common is thin or duplicate content. Thin content is content that offers little value to users. It is typically short, poorly written, and lacks depth. Duplicate content is content that appears on more than one page on your website. It can be caused by a number of factors, such as technical issues, poor content management, and incorrect redirects.
If you suspect that you have thin or duplicate content on your website, the first step is to use an audit SEO tool. Once you’ve selected an SEO audit tool, simply enter your website’s URL and run the scan. The audit tool will then analyze your website and provide a report highlighting any technical SEO issues found. Utilizing canonical link elements will enable the engine to locate your main content version.
What’s Crawl & Other Key Determinants of a Website’s Success
Anyone who wants their website to rank high on search engine results pages (SERPs) must pay attention to its crawlability, indexability, clickability, renderability and rankability. These five factors are key determinants of a website’s success.
Crawlability refers to a search engine’s ability to explore a website and discover new content. A website that is easy for a search engine to crawl will be indexed more frequently and consequently rank higher on SERPs. To ensure crawlability, website owners should use readily accessible URLs and submit sitemaps to search engines. Add schema markup to improve crawling. It’s you who should tell search engines how to crawl!
Indexability is the likelihood of a page being listed on SERPs. A page that is not indexable cannot be ranked. To make sure that your pages are indexable, use unique title tags and meta descriptions per page, and avoid using robots.txt to block access to your site.
Clickability encapsulates all the elements that influence whether users will click on your listing when it appears on SERPs. A listing with a high click-through rate (CTR) suggests that users find it relevant and trustworthy. To improve clickability, use keyword-rich titles and descriptions, and make sure your listing stands out from the rest with rich snippets.
Renderability is the ability of a search engine to process and understand the important content of a page. A website that renders well will rank higher on SERPs. To ensure renderability, use valid HTML code and avoid using Flash or other technicalities that search engine crawlers cannot process.
Rankability is the overall ability of a page to rank on SERPs. A page with a high rankability will appear higher on SERPs. To increase rankability, focus on improving the other four factors.
Breadcrumbs navigation is a type of website navigation that helps users to easily navigate a website’s hierarchy. It displays the path of each page in the website’s hierarchy, typically in the form of a trail of links. This allows users to quickly and easily find their way around the site.
Breadcrumbs navigation is commonly used on large websites with a deep hierarchy. It is especially useful for websites with a lot of content, such as e-commerce sites or news websites. Breadcrumbs navigation can be implemented using code or through a plugin. If you’re using WordPress, there are several plugins that you can use to add breadcrumbs navigation to your site. Once you’ve added breadcrumbs navigation to your site, you can then customize it to match your branding.
Meta Description Check-Up
A Meta description is an HTML tag that provides a brief summary of a web page. It is typically used by search engines to display a page’s title and description in search results. These can also be used to improve the click-through rate (CTR) of a web page. A well-written description can encourage users to click on a result, even if it is not the first result.
When writing one, keep it under 155 characters. This ensures that it will not be cut off in search results. Write a unique Meta-description for each page on your website. Avoid using the same one for multiple pages, as this can result in duplicate content.
Include keywords in your Meta-description, but don’t stuff them. Use natural language that is easy to read and understand. Finally, make sure that your description accurately reflects the content of the page. If you’re using WordPress, you can add a Meta description to your pages and posts by installing the Yoast SEO plugin. Simply install and activate the plugin, then go to the Yoast SEO settings page. From here, you can add a description to each page and post on your website.
Optimizing Your Content: SEO Best Practices
Your website’s content is one of the most important factors in technical SEO. Search engines use the content on your website to determine what your site is about and where it should rank in search results. As such, it is important to ensure that your content is well-written, relevant, and keyword-rich. Here are a few tips to help you optimize your website’s content:
- use keyword-rich titles and descriptions;
- use keyword-rich alt text for images;
- use keyword-rich anchor text for links;
- use keyword-rich headings and subheadings;
- use keyword-rich meta tags;
- use keyword-rich body text.
In addition to optimizing your content, you should also regularly update it. Search engines prefer fresh content that is regularly updated on structured data webpages in the form of blog posts, articles or product descriptions.
Hopefully this article has given you a better understanding of technical SEO. For more queries, take a look at our other blog posts and see what search engines understand and what you can tell Google to do.