A big part of any successful marketing plan is using remarketing lists to target past website visitors. For example, it can help you convert them to actual customers. But what asset is used to build a remarketing list, exactly? Read on to find out!

What Is a Remarketing List for Search Ads?

Before we tell you what asset is used to build a remarketing list, let’s see whether we understand the term. Remarketing Lists for Search Ads is a feature that allows you to create a list of customers who have previously visited your website or app. You can then create targeted ads specifically for these customers when they search for keywords related to your business on Google.

Remarketing lists for search ads can be an effective way to increase conversions, as you are able to target potential customers who are already interested in your product or service. In order to create a remarketing list, you will need to set up a Google Ads account and add the relevant code to your website or app. Once you have done this, you can start creating your list and designing your targeted ads.

What Asset Is Used to Build a Remarketing List?

A remarketing list is a valuable asset for any business because it allows you to target your ads to people who have already shown an interest in your product or service. What asset is used to build a remarketing list? The best way to build a remarketing list is to use a custom segment.

A custom segment is a subset of data that you define and create based on specific criteria. For example, you might create a custom segment for people who have visited your site in the past 30 days and added items to their shopping cart, but haven’t completed the purchase.

You can use custom segments to fine-tune your remarketing efforts and deliver highly relevant messages to people who are more likely to convert. Custom segments are particularly important for remarketing lists because they allow you to target people who have already shown an interest in your product or service. By creating these different lists, you can ensure that your ads are targeting the right people and that you are making the most of your remarketing efforts.

The Difference Between Custom Metric and Custom Segment

Custom Metric and Custom Segment are two important tools that help you track your website’s data. Here’s a quick rundown of the difference between them: 

Both Custom Metrics and Custom Segments can be incredibly useful in helping you understand your website’s data. By tracking different pieces of information, you can get a better idea of what users are doing on your site and how they’re interacting with your content. By segmenting your traffic, you can get a more detailed picture of how different groups of users are behaving. As a result, both tools can be invaluable in helping you improve your website.

Can You Use Google Ads or Google Analytics for a Remarketing Campaign?

Now that we know what asset is used to build a remarketing list, let’s find out where we can do that! Google Analytics is a popular web analytics tool that can be used to track website traffic and user behavior. And one of the features of Google Analytics is the ability to create remarketing lists! It is straightforward and only requires a few steps.

First, you will need to create a new audience in your Google Analytics account. Then, you will need to select the type of interaction that you want to track (for example, page views or site visits). Finally, you will need to specify the duration of time that you want to track the interaction (for example, 30 days). After you have created the audience, you can then start targeting ads to that group using Google Ads or another advertising platform.